Choosing a Location

choosing a location

Selecting the right location for your business is crucial to success. For many types of businesses, it may actually be the most important factor! When choosing a location for your business, consider easy access for your customers, whether or not it meets your size and space needs, simplifies access to your suppliers, and has reasonable expenses. As you might assume, finding such a place is not an easy task!

In addition to starting your business on the right foot and encouraging growth, showing you have done your due diligence in selecting the proper location also looks great on loan applications and approaching potential business partners.

It can be overwhelming to find all the proper information to consider in your site selection. While there may be additional elements not identified, we’ve built a guide to help you get started with the process.

You can also receive free professional business advice and free or low-cost training from your local Small Business Development Center!

Guides for Choosing a Location

Local Market Demographics

Looking at your local market’s demographics can give you a great glimpse of how many people live in your area, their ages, spending, method of transportation, and many other factors. Be realistic with your search area though; while a business like a bed and breakfast will attract customers from across your state, country, or even internationally, businesses like a bakery or a gym may only realistically draw customers from within a few miles of their location.

To access this data, you can request this information through your SBDC advisor, consult your local city or county’s website or economic development foundation, as well as these resources from the U.S. Census Bureau:

Competitors

A great location in most cases is generally located away from areas with too much competition to avoid losing potential customers. Make sure to consider all the local competition around your location, both direct and indirect – although you may run a pizzeria, you also have to consider that you likely compete with all other types of restaurants, not just other fast food establishments.

Some paid databases will standardize and compile competitor information for you, but also consider the resources below available at low or no cost:

  • Yelp – one of the largest and most well-known local business directories
  • Superpages – an online search tool for finding local businesses
  • Thomasnet – primarily manufacturing and wholesale companies
  • Manta – small business search directory
  • How to Find Local Competitors – methods to locate local competitors online

Local Taxes

In addition to important local taxes, the growth of online retail and increasing connectivity worldwide has caused governments to refine and tighten up their rules around taxes and how they should be applied.

Especially if your business is selling across state lines, make sure to understand how taxes are applied on both the seller’s and buyer’s location. Consulting with a tax professional is recommended to ensure you meet all requirements.

Utilities

Utilities, as a part of the operational costs, are a crucial part of choosing a location consideration. Utilities needed for a small business include electricity, gas, water, and communication services. Restaurants will need heating and water, online businesses will need fast and stable internet service, and just about all customer facing brick and mortar establishments will need climate control.

With the costs of various utilities differing by provider, make sure to budget a reasonable amount and shop around for other providers if local conditions allow you to choose your provider

Relocation Incentives in Choosing a Location

When choosing a location, local and state government agencies may often provide relocation incentives in the form of tax abatements, grants, utility savings, or low interest loans on the condition that a certain number of jobs are created or a certain amount of money is spent/invested in the community.

Local and state economic development associations have access to these programs and can review if they are applicable to your situation. Consult the lists of state agencies below and check with your city or county’s economic development agency.

Site Selection Tools for Choosing a Location

Various tools exist that can help you obtain information about a potential business location, often referred to as “business intelligence” or “site selection” tools. In many cases, access to them can be extremely cost prohibitive.

However, through your local SBDC advisor, SBDCNet can provide customized reports on a location you are considering. The benefits of these reports (in addition to being no-cost!) is they are easy to read, informative, present a comprehensive view of a location/market, and can be presented to any potential party to show you’ve done your due diligence.

Traffic Counts

Considering the number of people who pass by your business location on a daily basis can help get an idea of the number of potential customers in the area. Many private companies can set up a road survey for you at a high cost but also consider checking with your state’s Department of Transportation. Most states track and publish data on major roads and some larger cities collect data on their own streets as well.

Through your SBDC advisor’s request, SBDCNet can map available estimated traffic numbers from these public sources into an easy to read map.

Information for Franchises

If you are considering starting a franchise location of a business, you will likely be given an assigned territory for your operations. According to Chron, more than 90% of franchises use some type of exclusive territory system for their locations. Although there are many different terms and conditions regarding territories and how they are handled, as a good rule of thumb, territories limit the amount of internal competition your franchisor will allow in the area. Consult your franchise agreement for more information.

Additional Small Business Resources

Already in business or thinking about starting your own small business? Check out our various small business resources:

Remember, you can also receive free professional business advice and free or low-cost business training from your local Small Business Development Center!

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