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Archives for November 2011

Sustainability Spells Profitability for Midwestern Small Businesses

Download article as PDF The Nebraska Business Development Center, has shared a tremendous set of materials — including a free, downloadable guide, impressive case studies, webinars and other tools that help small businesses save on energy and materials costs. According to Jean Waters, Energy Engineer with the Nebraska Business Development Center, “this booklet is a […]

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Buying Decisions – Rational?

Download article as PDF After decades of personal selling and observing others sell, I am convinced most buying decisions are based on emotions rather than on a rational basis. The ratio of the two motivators varies with the individual buyer and the circumstances at the time, but clearly the seller must always be aware of […]

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