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Break-Even Analysis – How It Helps You Judge Risk

Breakeven Spreadsheet

Download article as PDF This is a tool that is sometimes overlooked, even though it is easy to use and gives you valuable information in a number of different contexts. The break-even tells you in dollars or units what amount of sales you need to achieve in order to recoup all your fixed costs or [...]

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Opportunity for New Businesses

Help Desk Cartoon

Download article as PDF Many Large Companies’ Horrendous Customer Service Invite the Creation of New Businesses I am giving you a play-by-play of an experience I had with Sears to illustrate my point. They are not unique in their interaction with their customers that I classify as arrogance. When I bought a treadmill from Sears [...]

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How Buyers Decide Who to Buy From

"For Sale" Salesman

Download article as PDF After decades of personal selling and observing others sell, I am convinced most buying decisions are based on emotions rather than on a rational basis. The ratio of the two motivators varies with the individual buyer and the circumstances at the time, but clearly the seller must always be aware of [...]

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The Mission Statement – Good For Small Businesses, Too

Compass Drawing

Download article as PDF After decades of personal selling and observing others sell, I am convinced most buying decisions are based on emotions rather than on a rational basis. The ratio of the two motivators varies with the individual buyer and the circumstances at the time, but clearly the seller must always be aware of [...]

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Write Your Business Plan in Pencil

Pencil Eraser

Download article as PDF I also published this article on Entrepreneur.com in May, 2010. The smartest entrepreneurs plan on growing and are prepared for change. I have a few words of advice for first-time entrepreneurs, as well as seasoned business owners looking to hit a new stage of growth. My advice is this; write your [...]

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