Advertising & Marketing are complementary functions within any successful small business. These Advertising & Marketing links should help you get started in the right direction. Remember to check out the great free or low-cost training opportunities, plus free professional business counseling, from your local Small Business Development Center!
Advertising & Marketing- Associations
American Association of Advertising Agencies Represents the advertising agency business in the United States.
http://www.aaaa.org/Pages/default.aspx
August 18 2012American Marketing Association Professional society of marketers.
http://www.marketingpower.com/Pages/default.aspx
August 18 2012American Teleservices Association Represents providers and users of tele-services in the United States and around the globe.
http://www.ataconnect.org/
August 18 2012Association for the Advancement of Relationship Marketing Global network of business associates and executives involved in Marketing, CRM and related subject areas.
http://www.aarm.org/
August 18 2012Business Marketing Association The Resource Directory is an online, searchable database that allows you to locate BMA resources all over the U.S.
http://www.marketing.org/i4a/pages/index.cfm?pageid=1
August 18 2012Direct Marketing Association Global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques.
http://www.the-dma.org/index.php
August 18 2012Internet Marketing Association Provides members with information/technology, networking, co-op advertising, discounts & discussion group.
http://www.iimaonline.org/
August 18 2012Outdoor Advertising Association of America Represents outdoor advertising industry; promotes, protects and advances outdoor advertising interests of nearly 800 U.S. member companies comprising more than 90 percent of industry revenues.
http://www.oaaa.org/
August 18 2012Promotional Products Association International Suppliers and distributors of promotional products and services, including specialty advertising, business gifts, premiums, incentives, awards, prizes and commemoratives.
http://www.ppai.org/
August 18 2012
Advertising & Marketing - Publications
Advertising Age Advertising, ad agency and marketing news.
http://adage.com/
August 18 2012AdWeek Magazine and website targeted at advertising, media and marketing professionals
http://www.adweek.com/
August 18 2012American Demographics American Demographics magazine is now a category included within AdAge magazine and website.
http://adage.com/section/american-demographics/195
August 18 2012Audience Development Professional and social network for magazine and emedia publishing.
http://www.audiencedevelopment.com/
August 18 2012BtBOnline Online magazine for marketing strategists covering social media, email marketing, marketing metrics, event marketing and much more.
http://www.btobonline.com/#seenit
August 18 2012Chief Marketer Magazine Network News and information about helping businesses balance digital, print, event and other media marketing campaigns.
http://chiefmarketer.com/
August 18 2012Editor & Publisher Online media directory providing direct links to publications.
http://www.editorandpublisher.com/
August 18 2012Marketing Charts Marketing data repository, articles about marketing trends.
http://www.marketingcharts.com/
August 18 2012
Advertising & Marketing - Sample Business Plans
Global Marketing Business Plan Business plan template for Global Business Marketing from bPlans.
http://www.bplans.com/global_marketing_business_plan/executive_summary_fc.cfm
August 18 2012High-Tech Marketing Business Plan Business plan template for High Tech Marketing from bPlans.
http://www.bplans.com/high-tech_marketing_business_plan/executive_summary_fc.cfm
August 18 2012
Advertising & Marketing - Statistics
AdAge Data Center Yearly statistics by SIC from Adage Magazine. Requires registration, login and purchase of the article pack.
https://adage.com/datacenter/
August 18 2012Industry Sales Information
http://www.ppai.org/inside-ppai/research/industry-sales-information
January 08 2013
http://www.ppai.org/inside-ppai/research/industry-sales-information
March 21 2013
http://www.ppai.org/inside-ppai/research/industry-sales-information
August 18 2012Interactive Advertising Bureau Research and statistics on online, interactive broadcasting, e-mail and interactive television marketing.
http://www.iab.net/
August 18 2012Mobile Advertising Statistics Statistics on mobile social advertising & marketing trends.
http://www.emediavitals.com/content/mobile-advertising-numbers
August 18 2012Social Media Statistics Graphic 2012 Infographic showing Social Media Statistics For 2012 from Digital Buzz Blog.
http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-infographic/
August 18 2012TrendWatching Emerging consumer trends, insights and innovations available through a free monthly newsletter; also, other fee-based services.
http://www.trendwatching.com/
August 18 2012
